Our Story
For over 30 years, DevaCurl has adapted to meet the changing needs of those who rely on our products every day. Our understanding of how consumers’ needs and styling habits evolve is what continues to drive our growth. Our dermatologist co-developed, stylist-approved DevaCurl products give wavy, curly, and coily consumers more Curl Flexibility™ than ever.
THE DEVA WAY
Scientifically-rooted, dermatologist co-developed, and stylist-approved, many of our formulas now have upgraded technology with added benefits. We call it Curl Flexibility™.
it all started in the salon
Since we opened the doors to our first salon in NYC in 1994, we've been dedicated to one thing — curls! Whether perfecting a new technique or developing a breakthrough product, we are obsessed with bringing out the best in every curl type. We believe that you should rock curl confidence every day.
ADVOCATING FOR INCLUSIVITY IN PROFESSIONAL HAIRCARE
At DevaCurl we recognize that important change is needed within professional beauty education to ensure hairstylists receive inclusive education to better support and serve ALL hair types. Together with the Professional Beauty Association and other professional industry leaders we created the Texture Education Collective™ to advocate for much needed change.