Based on rigorous testing, consultation with medical professionals, scientists and stylists, we can conclusively say that our products are safe.

We want the best for your waves, curls and coils while providing you with ultimate Curl Flexibility™ — get more details on what our new products are formulated without here.

Preservatives are used to keep cosmetic products free from the growth of bacteria, yeasts and molds during its normal usage cycle.

We use approved, effective preservatives that have been comprehensively assessed by the FDA and Cosmetic Ingredient Review (CIR), as well as our own independent clinical safety testing. We monitor emerging scientific research and regulatory developments to ensure our formulations remain non-toxic.

No, we do not use formaldehyde nor formaldehyde donors as a preservative in any of our products.

Phenoxyethanol is one of the most common preservatives used in cosmetic products – it keeps products free from the growth of bacteria, yeasts and mold during their life cycle. Phenoxyethanol has a proven track record as a safe and effective preservative. It also occurs naturally in green tea and chicory.

The US FDA and Europe’s Scientific Committee on Consumer Safety have both confirmed that phenoxyethanol is safe for use as a preservative at levels up to 1%. The amount of phenoxyethanol used in our products is below these regulatory safety standards and is safe.

We use fragrance in our products to enhance your hair care experience, delivering fresh, clean, and luxurious curls.

Our fragrances are made up of many natural and synthetic components, some of which are considered allergens but are still approved by International Fragrance Research Association (IFRA) global safety standards. IFRA standards ban or set limits and criteria for the safe use of certain ingredients based on scientific evidence and consumer insights. As with any product, if you have a negative experience (e.g., itchy scalp) that you think may be related to use, you should stop using the product and contact a doctor or dermatologist if symptoms persist.

The majority of our new bottles are made from 50% recycled ocean-bound plastic to reduce our eco-footprint. In addition, we have some bottles made from 50% as well as 35% recycled plastic. All tubes are made from 30% recycled post-consumer resin (PCR). All of our bottles, tubes and aluminum cans are recyclable.

After our products are manufactured, they are stored at our logistics partner before being delivered to our customers. Our products are stored in a warehouse at an ambient temperature based on industry standards and confirmed by our testing protocols.

All of our products, other than our tools and accessories, are manufactured in the USA. Our DevaTowel and DevaDryer are manufactured in China.