Dermatologist Co-Developed
Our formulas are Dermatologist Co-Developed & Stylist Approved because we are dedicated more than ever to being your go-to expert on the care and style of your waves, curls, and coils.
We Took the "Poo" Out Of Shampoo
First Of Its Kind
In 2002, we pioneered an innovative new haircare category with the launch of No-Poo Original, our game-changing alternative to traditional shampoo. This first-of-its-kind, no-suds conditioning cleanser is formulated without SLS/SLES sulfates, parabens, or silicones to gently cleanse curls without stripping the natural oils they need to look healthy, bouncy, and simply gorgeous.
Sustainability
DevaCurl® is committed to being kind to the environment, by integrating more recycled materials into new packaging. The majority of our new bottles are made from 50% recycled ocean-bound plastic to reduce our eco-footprint. In addition, we have some bottles made from 50% as well as 35% recycled plastic. All tubes are made from 30% recycled post-consumer resin (PCR). All of our bottles, tubes and aluminum cans are recyclable. We will continue to explore opportunities to reduce the negative environmental impact of our packaging.
Our commitment to testing & safety
We take the products out of the lab and into your curls with a lot of rigorous testing in between. We validate every formula for quality, safety, and performance before it reaches the market.
The Deva Way
Styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.
Quality Ingredients
We only formulate with ingredients that contribute to product performance and work in the best interest of your curls. We know how important ingredients are to you, so the label reiterates that our products are formulated without SLS/SLES sulfates, silicones, parabens, and gluten. They're also always cruelty-free and vegan.