For Coarse Waves, Curls, and Coils

No-Poo Decadence®

Zero Lather Cleanser For Ultra-Rich Moisture

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Custom Liters: 2 for $90


If you have dry, coarse curls, this non-lathering cleanser with an ultra-rich moisture preserving blend leaves them nourished, bouncy and shiny.


No-Poo Decadence® 101


How to use

Use our “scrub in/scrub out” method: apply to scalp and scrub in with fingertips. Scrub out while rinsing thoroughly. Follow with One Condition Decadence®. For a deeper cleanse, use Buildup Buster®.

Derm Co-Developed Logo

Dermatologist Co-Developed

Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
No-Poo Decadence® bottle with goop

Only The Good Stuff

Everything your curls need, and nothing they don't. Because we know curls.

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Dermatologist Co-Developed

Sulfate-Free SLS/SLES Sulfates Free Icon

SLS/SLES Sulfates* Free

Silicone-Free Silicone-Free Icon


Paraben-Free Paraben-Free Icon


Gluten-Free Gluten-Free Icon


Cruelty-Free Cruelty-Free Icon


*SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate


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4.3 star rating 52 Reviews
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Verified Reviewer
0.0 star rating
Review by Anonymous User
Shawn M.
Verified Buyer
5.0 star rating
Review by Shawn M. on 27 Jan 2024 review stating Awesome!!
Judi O.
Verified Buyer
5.0 star rating
Love No-Poo
Review by Judi O. on 19 Jan 2024 review stating Love No-Poo
I am very happy with the results of using No-Poo shampoo. My hair feels soft, curls curl and my scalp is nourished. Highly recommend for loose or wavy curls.
Barbara T.
Verified Buyer
5.0 star rating
Great shampoo
Review by Barbara T. on 7 Sep 2023 review stating Great shampoo
I’ve been using this shampoo for many years. It keeps my hair moisturized with defined curls.
It’s always been expensive, but it’s doubled its price in the last two years, which I think is unfortunate. My only complaint, I would like to see the price reduced.
erika s.
Verified Buyer
5.0 star rating
Review by erika s. on 17 Aug 2023 review stating amei
como varios produtos deva, deixou meus cachos lindos e macio
Verified Buyer
1.0 star rating
Wish I could give ZERO stars. This product STINKS, Literally!
Review by Susan on 2 Aug 2023 review stating Wish I could give ZERO stars. This product STINKS, Literally!
I have been a loyal Devacurl customer for over 6 years. This review is way overdue. I used to use No-Poo Decadence and loved it. Technically, with my curl type, it's not the most "appropriate", but I liked it better than No-Poo Original. It smelled really good, and it felt really good in my hair. It was working for me. In September of 2021 I ordered 2 large bottles of Decadence. When it arrived, one of the bottles opened during shipment, and the smell when I opened it was HORRIBLE. Smelled like very strong old lady perfume. I would never put that in my hair. I am sensitive to some scents, but never had any issue with Devacurl products till now. I returned it and asked if they could send me a sample or Original. I didn't want to order another product that I wasn't like, but they were unwilling to help me. I gave up on Devacurl for about a year, then finally decided to try the Hypoallergenic No-Poo Original. THERE IS NO HYPOALLERGENIC Decadence, which added to my dissatisfaction. The Hypoallergenic No-Poo Original is okay, but not great like the old Decadence was. The other thing I don't like is the new packaging. The bottles are too wide. I barely have enough room on my shelves.

It is clear that Devacurl DOES NOT care how they have affected their once happy customers, In 2021 I called about the changes multiple times. Customer service can't truly respond to my concerns, and MANY times I asked to speak to someone who can take my concerns to those who make decisions. I probably called about 10 times, and NEVER got a return call, so I finally gave up. Now, I've finally decided to put in a review. Not that it matters, because I don't see Devacurl responding to the negative reviews here. My memory is that when Devacurl was amazing, they responded. Now they just ignore. So disappointed.