Skip to content
Free standard shipping and returns on all orders
Shop our new collections

My Bag

0 items

 Free shipping on all orders!

0 curl-worthy items in the bag

Curl 101: All About Curls

Finding your perfect routine starts by identifying your hair texture. We know that each head of curls is unique and can take on many shapes. That’s why we’ve updated the way we are speaking to curls to be more direct, inclusive, and scientifically-rooted. All curls are beautiful and should be celebrated.

Decoding Your Texture

Determining your hair texture is the key to finding the products that will work best with your curls, whether wavy, curly or coily. But wait, what is hair texture? It’s a term used to describe the thickness or width of each individual hair strand, better known as fine, medium, or coarse.

Fine

Fine strands are not easy to see or feel between fingertips. They appear to be thin and may not hold styles well.

How do I determine my texture?

Take a single strand and lay it on a white piece of paper. If it’s hard to see or feel between your fingertips and appears thin, it is fine.

Medium

Medium strands are easy to see and not difficult to feel between your fingertips. They tend to appear full and hold styles well.

How do I determine my texture?

Take a single strand and lay it on a white piece of paper. If it is visible and not hard to feel between your fingertips, it is medium.

Coarse

Coarse strands are highly visible and easily felt between fingertips. They appear very full and hold styles well.

How do I determine my texture?

Take a single strand and lay it on a white piece of paper. If it’s highly visible and easy to feel between fingertips, it is coarse.

Decoding Your Curl Pattern

Here's the low-down on the shape of your curls. Keep in mind that your curls can be anywhere in between. Remember, no matter what your curl type is, your hair can be fine, medium, or coarse; it's the most important thing to know in choosing the right products.

Waves

Wavy S-shaped bends ranging from subtle to defined, also referred to as Type 2.

Curls

Loose ringlets, springy spirals, and so much more, also referred to as Type 3.

Coils

From tight coils to Z-shape zig-zags and everything in between, also referred to as Type 4.

More For You to Know

NO MATTER IF YOU HAVE WAVES, CURLS, OR COILS YOU CAN HAVE FINE, MEDIUM OR COARSE TEXTURE.

You've got this, Deva. 

What Do Your Waves Curls or Coils Need?

Now that you know your curl texture, you can discover products that will give your waves, curls, or coils what they crave. Are they dry, lacking definition, or damaged? We’ve carefully curated products to suit all of your needs.

CURL QUIZ

What Is Your Hair Type?

Our Curl Quiz was co-developed with dermatologists and stylists to help you find a personalized routine that will give you ultimate Curl Flexibility™; this means you can maintain, protect, revive or reset with confidence.

Curl Flexibility™

What it means to us: Styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.

We’re here for you wherever your journey takes you — from natural texture to braids, highlights, twists, or extensions. Go ahead & live your curls. We’ve got you, and you’ve got this.