Free Shipping on all orders + Free Frizz-Fighting Volumizing Foam Mini on $75+
Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
Overall rating: 4.2 / 5 from 145 reviews.
Customers appreciate the Plumping Primer for its ability to add volume and define curls, while some find the texture and weight of the product mixed. The scent and the feeling of the hair after application are generally praised.
Review topics: ["size","results","feeling","smells","texture","look","hair","curls","volume","bottle","base","primer","shape","fragrance","works","gel","devacurl","frizz","difference","definition","other products","styler","cream","deva","leave","foundation","sulfates","flakes","shine","line"].
"I love adding this after a lightweight leave-in conditioner and then adding a mousse after this.... This combo creates great volume in my curls. I have a "longish" curly pixie, and the plumping primer really adds that bounce I like as my hair is already fine. This makes it look like I have thick hair! Love Love Love!"
"I absolutely love my pumping primer! It certainly makes my curls much easier to handle and it makes them look beautiful :)"
"I have loved the Plumping Primer for a couple of years now. I see several other customers asking to bring back the 16oz bottle. I absolutely agree. . . . . I use a lot of this product and also would love the 16oz to come back. The website says out of stock but I see other products in the 16 oz bottle. Why not bring it back? Please. . . please. . . please!"
"Why did you get rid of the 16oz size?! My hair isn’t the same without this but I cannot justify paying $24 for a week’s worth of product. :("
"This product is amazing. I get compliments on my curls all the time. They hold shape, they don't frizz and they bounce when I use this. It is not heavy nor does it crust up like other products. I am so disappointed I can no longer find the large pump bottles!!!!"
"This company is terrible. Do not buy from here. I ordered my products almost three weeks ago and it says that they have not yet shipped. I have called customer service multiple times only to be put on hold each time fir 5+ minutes and then hung up on by a recording that said “ please call back during normal business hours” (they were all during normal business hours. I submitted a written request through their online platform only to get no response. Money down the drain."
"Please Bring back the 16oz! I will buy any old stock if you have any available! I use this as my first layer currently finding all the small bottles and stocking up."
"This is a great product! It complements a curl gloss I love really well. It is not heavy, crunchy, or stiff. My curls even looked great after sleeping on them!!"
"I have very long fine loose curls with some tighter curls. I had been struggling for a long time in the southern humid environment with my hair-thats also compatible with well water. Other brands I have tried (there were a lot) either made my hair very dry or oily. In the humid air it always ended up ultra frizzy and drab looking. I A friend with similar hair mentioned she uses Deva Curls and recommended it to me. I am a convert. Love the product. I generally wash my hair 2x week and this product holds my curls, holds the moisture and doesn't weigh down the hair which I often felt other did. It also rinsed very well and left no residue. Highly recommended."
"I love this product! I cannot style my hair without it - it gives my curls the hydration they need and helps keep its shape. I am missing the 16 oz bottle with the pump - I use those more like a gel so the 5 oz just isn’t enough."
