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For Dry Medium to Coarse Waves, Curls, and Coils

No-Poo® Original

Non-Lathering Cleanser for Rich Moisture
Regular price $12
Unit price
per
4.4 (211 reviews)

Our top-selling product that helped revolutionize curl care...this non-lathering cleanser leaves curls looking shiny, bouncy and hydrated.

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Free Shipping on all orders + Free Frizz-Fighting Volumizing Foam Mini on $75+

Pairs well with:

NO-POO® ORIGINAL remains our go-to cleanser for dry, medium to coarse waves, curls, and coils. This gentle, rich moisture formula offers generous slip for easy application and rinses clean without buildup. The non-stripping cleanser leaves curls looking shiny, bouncy, and hydrated*, while providing 81% curl definition hold for ufor up to 72 hours** and reducing frizz. Formulated without SLS/SLES* sulfates.



*When used with One Condition Original
**Compared to untreated hair
***
SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate

Dermatologist Co-Developed

Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.

No-Poo® Original 101

CURL COMMUNITY REVIEWS

Overall rating: 4.3915095 / 5 from 212 reviews.

AI Generated Review Summary

No-Poo® Original is a non-lathering cleanser praised for its ability to provide rich moisture, leaving hair soft, clean, and bouncy. While many customers appreciate its effectiveness, some have mixed feelings about its look and scent.

Summary topics

  • Hair Softness (31%): Many customers appreciated that their hair feels soft, and fuzz-free after using the shampoo. (9 out of 20 reviews)
  • Effectiveness with Dry Curly Hair (15%): Many customers brought up that the No-Poo Original Zero Lather Cleanser for Rich Moisture works amazingly well with dry curly hair.
  • Hair Cleanliness (14%): It was highlighted by customers that their hair feels super clean and soft after every use of the product.
  • Moisture Provision (9%): It was highlighted by customers that the No-Poo Original Zero Lather Cleanser For Rich Moisture provides excellent moisture.
  • Hair Hydration and Definition (11%): Customers expressed appreciation for the ability to leave their hair hydrated, defined, and bouncy.

Review topics: ["color","results","feeling","problem","packaging","texture","look","smells","hair","scalp","formula","price","fragrance","shipping","shampoo","poo","cleanser","curls","moisture","poo original","works","conditioner","devacurl","lather","frizz","buy","girls","experience","hands","mess"].

Review highlights

  • "My hair looked hydrated and curls were beautiful and defined Generally shampoos leave my hair very dry." — Leticiasoares07
  • "My hair feels clean and soft, and it’s not stripped of its natural oils and moisture." — DolledByDeen
  • "My hair feels super clean and very soft." — Shif

Reviews

Disappointed

"Same as my review for conditioning. The green bottle is very hard to squeeze the product out, very frustrating. The no poo does not feel the same as your previous no pool original. I've been using the product for over 20 years and I'm very disappointed. Just is it the same"

— Monica T. (1/5)

Use this product all the

"Use this product all the time. Feel that it enhances my curls."

— Barbara B. (5/5)

It's ok

"I only used it twice so I'm trying to give it some more time."

— Cheryl B. (3/5)

Love it

"I have been using deva curl for over a out 10 years I love your product. 1 question: frizzy hair what product will help calm down that frizz? Something for non wash days."

— opieparson@gmail.com (5/5)

Scent too strong

"I love this product but the scent is over powering I can’t use it. I hope they make an unscented version."

— L (2/5)

Mild But Effective Shampoo

"I use this shampoo every other day and my hair loves this product. Follow-up with Deva Curl is also a must"

— Gary H. (5/5)

Love it!

"Been using it for years and my hair looks and feels great"

— Elizabeth G. (5/5)

Best product for my hair type

"Very pleased with the order and product. I have a mixed 2C curls underneath with 3B curls on the crown. Outstanding customer service, prompt and treating customers as a priority!"

— Rodica L. (5/5)

Shiny Curls

"Love Deva Curl products for my curls! Started with Deva and decided to try other products and I mean, many other products! But, at the end, came back to Deva because my curls wouldn't be controlled or shine or manage - without Deva! Really truly!"

— Ines T. (5/5)

The end result is good

"The end result is good but I don't like that it feels more like a conditioner. I guess that's from many years of getting a good lather from a shampoo."

— Kellyanne T. (2/5)

Q&A