Twist on. Move on.

NEW DevaTwist! The hands-free, frizz-fighting, multitasking way to dry like a Deva.

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Nothing replaces stylist expertise

Now more than ever we understand how important it is to grow their connection with you.

Read Our Story

take our curl quiz

Not sure which products are right for you? Find your perfect personalized routine with our quiz.

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Three women of all curl kind
super stretch jar with natural ingredients: aloe, coconut pieces, cacao seed butter, pracaxi oil

Only the Good Stuff

Everything your curls need, and nothing they don’t. Because we know curls.

sulfate-free sulfate-free Icon

Sulfate Free

paraben-free paraben-free Icon

Paraben Free

silicone-free silicone-free Icon

Silicone Free

cruelty-free cruelty-free Icon

Cruelty Free

gluten-free gluten-free Icon

Gluten Free

phthalate phthalate Icon

Pthalate Free

See Product Philosophy

devachan salons

Since we opened our first salon in NYC in 1994, we’ve been dedicated to bringing out the best in every curl—starting with our signature DevaCut.

See Our NYC Salons
Melt Into Moisture sample and DevaFresh mini

A Special Offer

For some much-needed curl TLC: Free Melt into Moisture sample with $40 & DevaFresh mini with $60.

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curls club

Every curl has a story, and those stories inspire everything we do.

Read Our Blog
Original cleanser and conditioner bottles and Wash Day Wonder + Buildup Buster


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