Your Life, Your Curls, Your Way



Our formulas are Dermatologist Co-Developed & Stylist Approved because we are dedicated more than ever to being your go-to expert on the care and style of your waves, curls, and coils.

Learn More

It all started in the salon

Our NYC salons are where it all began in 1994. We’ve been dedicated to keeping your curls on their A-game ever since — starting with our signature DevaCut.

Our Salons

Love Freebies?

Deeply nourish & repair with this FREE CurlBond™ Mask mini on $50



Yup, it’s true — take our new & improved Curl Quiz for a personalized routine & 15% off.

Take the Quiz
goop and bottle

The New Deva

Fresh look, new formulas, who’s this? Scientifically-rooted, Dermatologist Co-Developed, and Stylist-Approved, many of our formulas now have upgraded technology with added benefits to support Curl Flexibility™.

Read more


share your curl journey with #devacurl