LIMITED EDITION HOLIDAY KITS!

We’re celebrating waves, curls, and coils this season with Limited Edition Holiday Kits that embrace Curl Flexibility™ throughout this year’s festivities (and beyond).

 

DERMATOLOGIST CO-DEVELOPED

Our formulas are Dermatologist Co-Developed & Stylist Approved because we are dedicated more than ever to being your go-to expert on the care and style of your waves, curls, and coils.

Learn More
 
 

It all started in the salon

Our NYC salons are where it all began in 1994. We’ve been dedicated to keeping your curls on their A-game ever since — starting with our signature DevaCut.

Our Salons
data.image_block.alt_textdata.mobile_image_block.alt_text

NEW CURL QUIZ!

Yup, it’s true — take our new & improved Curl Quiz for a personalized routine & 15% off.

Take the Quiz
 
DevaCurl CURLBOND™ SPLIT END SERUM bottle over goop

CURLBOND™ SPLIT END SERUM

Split up with split ends. This serum helps seal split ends, re-link broken bonds, reduce frizz & add shine.

Shop Now
 

The New Deva

Fresh look, new formulas, who’s this? Scientifically-rooted, Dermatologist Co-Developed, and Stylist-Approved, many of our formulas now have upgraded technology with added benefits to support Curl Flexibility™.

Read more
 
CurlBond packettes and goop

Love Freebies?

Receive a free Styling Cream packette with $40 orders and FlexFactor™ mini with $60 orders.

Redeem Now
 
data.image_block.alt_textdata.mobile_image_block.alt_text

Curls Club

Every curl has a story and those curls inspire everything we do.

Read Our Blog
 
 

@devacurl

share your curl journey with #devacurl