DERMATOLOGIST CO-DEVELOPED
Our formulas are Dermatologist Co-Developed & Stylist Approved because we are dedicated more than ever to being your go-to expert on the care and style of your waves, curls, and coils.
Friends and Family Sale
For a limited time only, get 20% off with code DEVABFF20.
It all started in the salon
Our NYC salons are where it all began in 1994. We’ve been dedicated to keeping your curls on their A-game ever since — starting with our signature DevaCut.
NEW CURL QUIZ!
Yup, it’s true — take our new & improved Curl Quiz for a personalized routine & 15% off.
CURLBOND™ SPLIT END SERUM
Split up with split ends. This serum helps seal split ends, re-link broken bonds, reduce frizz & add shine.
The New Deva
Fresh look, new formulas, who’s this? Scientifically-rooted, Dermatologist Co-Developed, and Stylist-Approved, many of our formulas now have upgraded technology with added benefits to support Curl Flexibility™.
Love Freebies?
Receive a free Styling Cream packette with $40 orders and FlexFactor™ mini with $60 orders.
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