DERMATOLOGIST CO-DEVELOPED
Our formulas are Dermatologist Co-Developed & Stylist Approved because we are dedicated more than ever to being your go-to expert on the care and style of your waves, curls, and coils.
Curl Quiz, Plus Score 20% Off
For a limited time only, take our curl quiz and receive 20% off your new game-changing personalized routine.
It all started in the salon
Our NYC salons are where it all began in 1994. We’ve been dedicated to keeping your curls on their A-game ever since — starting with our signature DevaCut.
Curl Quiz, Plus Score 20% Off
For a limited time only, take our curl quiz and receive 20% off your new game-changing personalized routine.
The New Deva
Fresh look, new formulas, who’s this? Scientifically-rooted, Dermatologist Co-Developed, and Stylist-Approved, many of our formulas now have upgraded technology with added benefits to support Curl Flexibility™.
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