DevaPerks
LIVE YOUR CURLS and get rewarded with more of what you love! Join our curl club to earn points every time you shop plus MORE!
Summer Sale
Stock up + save with 20% OFF $75+ orders. Limited time offer, enter code at checkout.
CURL QUIZ!
Take our Curl Quiz to refresh your curl care and styling regimen with a personalized routine & 15% off.
The Deva Blog
For CURLS who like to stay in the know: THE DEVA BLOG IS BACK. Your spot for expert tips, behind the scenes scoop, product recs and more. Whether you are just starting your curl journey, or a seasoned pro, come hang!
ADVOCATING FOR INCLUSIVITY IN PROFESSIONAL HAIRCARE
At DevaCurl we recognize that important change is needed within professional beauty education to ensure hairstylists receive inclusive education to better support and serve ALL hair types. Together with the Professional Beauty Association and other professional industry leaders we created the Texture Education Collective™ to advocate for much needed change.