Become A Curl Coach

Curl Coaches teach at a variety of professional and retail education events, providing DevaCurl education to salon and industry professionals in their local marketplace

Curl Coach Perks

  • Increase your income. Earn up to $250 a day!
  • Be the first to know about new Deva products and brand innovations
  • Receive special rates for Deva Academy courses
  • Receive ongoing mentorship with a Senior Curl Coach


Become A Deva Product Pro
  • Take the online module to become an expert on DevaCurl products and gain curl knowledge from home! Upon completion, add your new status to our Stylist Finder.
    Estimated Time: 2 hours or less

Curl Coach Online Training
  • The Curl Coach training module expands upon the brand and product knowledge you learned as a Product Pro, plus helps to sharpen your presentation skills so you can deliver a strong message to your audience.
    Estimated Time: 1 hour or less

Audition Video & Interview
  • In step 3, you will submit a 5-min audition video, showcasing what you’ve learned and why you want to become a Curl Coach. A successful audition submission leads to a live web conference interview.
    Estimated Time (includes prep & interview): 1-2 weeks

Orientation & Event Preparation
  • Congrats! You’ve made it! Now, we’ll take you through a 3-part orientation to prepare you for future Curl Coach events in both salon and retail environments.
    Estimated Time: 1-2 weeks