## Peninsula Beauty started out as a single small store in San Mateo, California opened by Hal Silverstein in 1959. It was started because his wife could not find the hair color products she wanted in the bay area. Today the company, now run by his daughter Lori Silverstein, has blossomed into a 13 location chain of Beauty Boutiques and Salons. Peninsula Beauty prides itself on sourcing the best in beauty products, training a top notch staff, and making our customers look and feel their best!”
This revolutionary cutting technique was designed for all natural textures, from wavy to super curly. Hair is sculpted curl-by-curl, while dry, in its natural state. This service includes a transformation service.
From wavy to super curly, the beauty of this service is the customized design for every client. This luxurious process begins with a healthy botanical cleanse and condition, followed by a styling and coaching session for at-home curl care.
Stylists at this salon
I just moved to California and have let my hair go feral because I was scared to see another stylist and had sticker shock at the prices in the Bay Area. I finally went to the Deva Curl site to find someone with training. Elsa listened to me, and took my (graying, highlighted) hair back to its natural color just as I wanted, so that it looks so beautiful. She gave me a great cut as well. I must admit, I was a little skeptical walking in, as I usually go to salons, and this was a few chairs in the back of a beauty products store. But Elsa really did wonders, giving me back a beautiful natural color, a great cut, and healthy hair. And for a price that was like what I paid in Colorado!
It is not a super poshy salon, but Elsa did a great job, on my hair!! It has never looked so great!! Love my curls for the first time in my life!!
After reading the reviews I had the decision to make an appointment with Elsa. She was very nice and friendly. But, she had told me that she go over the Deva Curl products with me and teach me how to use them. That never happened. My cut, is ok, but she brushed my hair out and did not cut them in their natural state. I was disappointed with my Deva Curl haircut experience. I will be looking for another stylist.
Knows her stuff!
Elsa listened to me and for the first time in several years my hair has a fantastic style. For local curlies, Run don't walk, go see Elsa you will not regret it!!
Im glad i came to this place. Elsa was down to earth, made me feel relaxed..being nervous about my hair...Love the cut.:-)..she really listened
Elsa did a great job with my curly hair great cut. Shes experienced