We call it Curl Flexibility™

What it means to us: styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.

Jamilah - she/her

Plump up the Volume. Flex your wash and go from day to night.

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Silvie - she/her

From “slicked” to “picked.” Show those coils who’s boss!

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Alexis - she/her

Switch it up! Flip ‘em left or right. Curls just wanna have fun.

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Ebony - she/her

From twisted out to twisted up. Redefine your coils your way.

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Billierose - she/her

Nothing phony about this pony! Catch the waves.

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Blake - he/him

In the wind or pinned — the freedom of curls.

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Erika - she/her

Don’t get it twisted; coily blondes stay fierce.

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Christina - she/her

Shag to Fab! The elegance of curls.

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Brianna - she/her

Up or down? We’re making waves regardless.

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