PLUMP IT UP
Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.
Pair It With
Plumping Primer 101
While it is lightly moisturizing, Plumping Primer not a conditioner. It is a styling product designed to plump up curls.
Plumping Primer is a lightweight primer that preps hair before styling, while our gels are stylers that provide frizz control, hold and definition.
Cozy Getaway Fragrance
A warm, tropical scent that starts with notes of Coconut Water, Casaba Melon (a blend of honeydew and cantaloupe), Gardenia Petals and Bitter Orange and finishes with Warm Amber and Vanilla Bean.
We are committed to being kind to the environment and reducing our eco-footprint. Our 16 oz bottle is made from 50% recycled ocean bound plastics. The 5 oz tube is made from 30% recycled plastics.
What it means to us: styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.
Great question! You can find them here.
how to use
Rub between palms and apply to soaking wet curls. Scrunch in to add body and enhance natural texture. Do not rinse. Style as usual.
Dermatologist Co-Developed
Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
Only The Good Stuff
Everything your curls need, and nothing they don't. Because we know curls.
Dermatologist Co-Developed
SLS/SLES Sulfates* Free
Silicone-Free
Paraben-Free
Gluten-Free
Cruelty-Free
*SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Before and After
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4.3 star rating
4.3 star rating 106 Reviews Write A Review
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106 Reviews
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Updating Results
Verified Reviewer
0.0 star rating
04/19/24
K
Kellie J.
Verified Buyer
1.0 star rating
Curl Texture:
Medium
Curl Type:
Curly
Curl Concern:
Undefined
01/03/24
Curl Texture:
Medium
Curl Type:
Curly
Curl Concern:
Undefined
disappointed
Review by Kellie J. on 3 Jan 2024 review stating disappointed
Was supposed to be a substitute for B'leave-in
Not at all the same
Very disappointed B'Leave-In was discontinued
Not at all the same
Very disappointed B'Leave-In was discontinued
On Plumping Primer
L
Lindsay B.
Verified Buyer
4.0 star rating
Curl Texture:
Medium
Curl Type:
Curly
Curl Concern:
No Concerns
01/01/24
Curl Texture:
Medium
Curl Type:
Curly
Curl Concern:
No Concerns
This with the cream, and
Review by Lindsay B. on 1 Jan 2024 review stating This with the cream, and
This with the cream, and the other gel was too much. I wanted more curls, not to be waited down.
On Plumping Primer
V
virginia S.
Verified Buyer
5.0 star rating
Curl Texture:
Medium
Curl Type:
Curly
Curl Concern:
More Volume Please
10/01/23
Curl Texture:
Medium
Curl Type:
Curly
Curl Concern:
More Volume Please
Great to build volume
Review by virginia S. on 1 Oct 2023 review stating Great to build volume
This product gives my curlers volume a body without leaving it bogged down with product. I love this product as my hair has reduced volume as I aged and this really makes a difference.
On Plumping Primer
A
Anne P.
Verified Buyer
5.0 star rating
Curl Texture:
Fine
Curl Type:
Wavy
Curl Concern:
More Volume Please
09/17/23
Curl Texture:
Fine
Curl Type:
Wavy
Curl Concern:
More Volume Please
Found the missing link !
Review by Anne P. on 17 Sep 2023 review stating Found the missing link !
This is the product that finally gave me the results I’ve been searching for!
My hair needed this boost for my fine waves to last throughout the day.
A fine mist of water wakes them up for the next day.
I apply before Wave Maker- they work well together
My hair needed this boost for my fine waves to last throughout the day.
A fine mist of water wakes them up for the next day.
I apply before Wave Maker- they work well together
On Plumping Primer
V
Vicki L.
Verified Buyer
5.0 star rating
Curl Texture:
Coarse
Curl Type:
Curly
Curl Concern:
Frizzy
09/06/23
Curl Texture:
Coarse
Curl Type:
Curly
Curl Concern:
Frizzy
Favorite Product EVER!
Review by Vicki L. on 6 Sep 2023 review stating Favorite Product EVER!
This goes on like silk & makes my hair feel amazing. It is the first thing I apply when the shower water goes off. I will never shower without it again!!!
On Plumping Primer